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Dec 16, 2024reading time icon6 min

What is the role of an insurance broker?

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What is the role of an insurance broker?
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Finding the right insurance policy can be challenging, especially if you are unsure where to begin. That’s where an insurance broker becomes invaluable. 

In Quebec, insurance brokers are regulated by the Autorité des Marchés Financiers (AMF) and are an excellent resource for finding a policy that meets your needs. They can save you time while simplifying the complexities of insurance contracts.

Let’s take a closer look at the different roles' insurance brokers play. 

The role of an insurance broker

What's the difference between a agent and a broker?

It’s important to recognize that insurance agents and brokers have different roles, even though both offer insurance products. 

An insurance agent is an employee of a specific insurance company. They offer products exclusively from the insurer they work for and do no need to find new clients, as the company provides them with a customer base. 

In contrast, an insurance broker is self-employed and works independently of any insurance company. This independence allows brokers to provide impartial advice and access a wide range of insurance products from various insurers. Brokers are expected to obtain quotes from at least three different insurance companies to ensure they offer their clients diverse options. 

Federal and provincial brokers’ associations 

Insurance brokers have the option to operate independently, collaborate with other independent brokers, or join a brokerage firm. 

Independent brokers may choose to work alone, but they still benefit from the support of various federal and provincial associations that advocate for their interests and regulate their practice. Examples include the Insurance Brokers Association of Canada (IBAC) and the AMF. 

Additionally, brokers in Quebec might also join the Regroupement des cabinets de courtage d’assurance du Québec (RCCAQ), a professional association focused on promoting and defending the interests of insurance brokers. 

What can an insurance broker do for you?

The various roles of insurance brokers

Insurance brokers primarily provide advice to businesses, organizations, and individuals about insurance products. They offer a range of products tailored to meet clients' needs, all that at no cost for the client. 

Here are some of the key roles that insurance brokers play. 

1. An insurance broker compares different insurance products

One of the main responsibilities of an insurance broker is to compare various products from the insurers they have access to. Their expertise allows them to evaluate different insurers based on factors such as financial stability, claim processing efficiency, contract management, and the overall quality of their insurance products. 

With their impartial perspective and extensive range of options, brokers can identify the insurance products that offer the most favourable conditions for their clients. 

2. An insurance broker helps you choose the best insurance for your needs

With access to a wide range of insurance products, an insurance broker can help you finding the policy that best suits your needs and budget. They start by assessing your situation and, after a thorough comparison, present you with several appropriate options. This way, you don’t have to navigate the process or study the details on your own, your broker will handle it for you! 

Beyond selecting the right insurance products, a broker will also take the time to explain them to you in clear and simple terms. They will help you understand the specifics of each policy, including the terms, clauses, payment conditions, and premiums. 

Negotiation: a big part of the insurance broker's work

3. An insurance broker negotiates the contract for you

A broker simplifies the management of your insurance contract by acting as the intermediary between you and your insurer. They are your main point of contact for advice and contract negotiations. 

Brokers typically have more negotiating power with insurance companies compared to individual clients. Representing numerous contracts, they carry significant weight when it comes to renegotiating terms or managing claims. Insurance companies are keen to reach favourable agreements with brokers to maintain their partnerships and ensure ongoing business. 

4. An insurance broker defends your rights as their client

Brokers have in-depth knowledge of the rights, protections and coverage outlined in their clients’ insurance contracts. This expertise enables them to advocate effectively on their client's behalf with full transparency and understanding of the facts. 

If a dispute occurs, your insurance broker will handle negotiations with the insurance company for you. They will also oversee and monitor the complaints process to ensure it is resolved promptly. 

5. An insurance broker is there for you in the event of a claim 

When an incident occurs, your insurance broker is your primary point of contact. If you need to file a home insurance claim, your broker will guide you through every step of the process. They play a crucial role in all aspects of your insurance contract, from negotiating terms to managing claims. 

How much does it cost to work with an insurance broker? 

The great news is that working with an insurance is free for you! Brokers are compensated by insurers when they bring in new clients. You can benefit from their expertise at no cost! 

What training do insurance brokers undergo? 

In Quebec, insurance brokers must complete training approved by the AMF to be able to practise. The specifics of their training depend on their area of specialization. 

Brokers can choose to work in damage insurance, which covers both individuals and businesses, or they can specialize in personal insurance, including accident and health insurance, group insurance, and more.

Are you looking for an insurance broker?

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